In the current Web3 fever, a Pokemon-style browser game with an NFT business model feels like an inevitability.
In a lean quarter for new releases, gamers engaged with established franchises like Mortal Kombat and Harry Potter, unsurprisingly. However, new IP like Days Gone and Trover Saves the Universe also had a notable impact on the ongoing conversation.
Consumer Acquisition CEO, Brian Bowman, gives us his thoughts on how to make social advertising far less daunting than it needs to be.