Mixer’s luck has been a mixed bag lately, with Ninja’s exclusivity deal balancing out layoffs and upset over controversial clothing guidelines.
As Twitch continues to struggle to find its way for digital safety and taking a stand on toxicity, Mixer is steadfast in its community-first approach.
Twitch is still by far the most-watched game streaming platform, but its growth noticeably leveled out in the second quarter of 2019, while YouTube Gaming hit some new milestones.
YouTube and Facebook Gaming grew in popularity as destinations for live streaming, but they don’t hold a candle to Twitch’s biggest personalities.
The affected positions appear to be at Inside Xbox and Mixer with heavy implications that Microsoft is moving away from internal original content creation.
Xbox continues its steady march towards being a service, rather than a mere hardware platform, by integrating first-party in-game rewards with streaming service, Mixer.
Mixer’s ‘Season 2’ announcements are built on three tiers: expression, streamer support, and recognition. And, most importantly, their continued dedication to putting community at the forefront of its decisions.
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