Founding partner at Premack Rogers PLLC, Dan Lee Rogers, walks us through the implications of reselling digital games in a marketplace not really built for that kind of transaction. (Yet.)
Successful games must satisfy a wide range of users, each with diverse values, needs and desires. Or Shahar, VP of Development Partnerships for the Americas at ironSource, goes into how that psychology tends to break down among mobile players.
Managing editor of WeQ Studios, Sven Lubek, lays out what hyper-casual is, explores its long-term viability, and addresses the monetization concerns surrounding hyper-casual games.
Facebook’s director of EMEA publisher solutions weighs in on what the research says about monetization trends for in-game purchases.
WeQ Studios’ managing director, Sven Lubek, lays out which data markers hyper-casual game developers should be paying the most attention to.
It’s not enough to guess at what motivates Asian gamers — it’s important to look at the data. Niko Partners Senior Analyst, Daniel Ahmad, weighs in on what the data says about Chinese and Southeast Asian gamers.
Ryan J. Black, Co-Chair of Video Games & Esports at McMillan LLP, weighs in on how this legislation is likely to do far more harm than good to the game industry.
CEO and Co-Founder of Tipalti, Chen Amit, discusses the importance of considering the player experience while successfully monetizing a game from development to launch and beyond.
IronSource’s VP of Growth talks about what mobile game developers will need to consider measuring in order to find success in the crowded global mobile market.
Consumer Acquisition CEO, Brian Bowman, gives us his thoughts on how to make social advertising far less daunting than it needs to be.
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