The move represents a shift in focus for Meta’s streaming ambitions according to analyst Craig Chapple.
After what’s been a tumultuous year for games advertisers so far, Facebook Gaming has highlighted some macro trends and tips to help you make the most of the upcoming holiday sales period.
Games have evolved massively over the last few years.
By Guillaume Larrieu, Manager, Facebook Audience Network
The first round of ads will provide feedback for future business partners, assuming it proves profitable enough.
Facebook serves as a powerful cornerstone for advertising, offering access to gamers worldwide, best-in-class User Acquisition (UA), and the ability to convert and monetize efficiently through advertising. This can help create continued game growth for Facebook’s partners as a priority. One of the ways they’re fostering this is through motivation-led advertising creative. The key to […]
By Tomas Cavanagh, Strategic Partner Manager at Facebook Audience Network
Facebook’s Audience Network sits with Herdjie Zhou, CEO, and co-founder of Lucky Kat, for a Q&A on in-app bidding.
Facebook looks at what’s caught the attention of mobile gamers around the globe during the COVID-19 pandemic.
Compelling digital creative isn’t only more enjoyable for audiences, it’s better for businesses. Great ads help drive engagement and boost efficiency in online auctions by lowering KPIs such as cost per ad recall and cost per action. But what makes for great creative? It can be difficult to understand what makes ads resonate and how […]
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