Call of Duty Mobile has blown away previous launches on mobile and should be a welcome sign for Activision Blizzard’s mobile prospects.
The publisher pulled in a better than expected performance for Q3, and analysts believe that Activision Blizzard is in good shape for future growth.
The popular first-person shooter also broke Activision’s record for PC launches and digital sales.
The backlash against Blizzard is palpable, and it could damage the studio’s brand and business. GameDaily chats with analysts about Blizzard’s bottom line, and PR veterans about crisis management. [UPDATE]
The powerhouse franchise makes its mobile debut to the tune of 20 million downloads.
David Messinger will oversee marketing across the company, including Blizzard and King. One analyst tells GameDaily that this could be a way to turn perception around for the slumping publisher.
Although King remained mostly the same, both Activision Publishing and Blizzard took significant hits to segmented net revenue this quarter, leading to an overall decline for Activision Blizzard.
With Pearce and Mike Morhaime now out, it’s the end of an era for the venerable studio.
The publisher joins Sony and Microsoft in not having a booth, but will still have a private presence; EA returning to LACC.
From Software’s game sales have snowballed from good to great to massive over the last 10 years.
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