Mobile publisher, Rogue Games, and AppOnBoard, the company behind AppOnBoard Studio, a “codeless” app development environment, have announced a partnership that will bring interactive ads and demos to Rogue Games’ portfolio. The first game to utilize AppOnBoard’s tech will be Chaos Battle League and Oz: Broken Kingdom.
Rogue Games has been busy in its first year. When Mike DeLaet, formerly of Kabam, founded Rogue last September with alums from Apple and IGN, the most critical concern was ensuring that Rogue “kept up” with the rest of the market. The business of being a mobile publisher moves fast, especially when you’re in a start-up mindset. Now, with a $1.25 million investment secured from Grishin Robotics, Rogue is starting to find its sea legs.
This partnership with AppOnBoard will allow Rogue to steer its titles through the choppy “early adoption” waters. AppOnBoard Studio’s toolset allows games to provide demos, even if they’re not on iOS, which offers demos for mobile games as a built-in platform feature. Google Play, on the other hand, does not.
“Early adoption titles using AppOnboard Studio have demonstrated a significant increase in organic installs and discovery, as well as increased engagement and retention, so we are thrilled to be working with this forward-thinking team,” DeLaet said in a statement.
The free-to-play model has evolved quite a bit over the years to include both benign and predatory practices to ensure engagement and healthy cash flow to fund development and live-ops. Interactive ads are fairly benign, as they don’t necessarily encourage additional microtransaction spend, but can be pricey to get started with.
“We are excited to partner with the team of industry experts at Rogue Games on the production of instant apps and playable ad experiences for their growing portfolio of titles,” said Jonathan Zweig, CEO, AppOnboard, in the same statement. “Their end-to-end publishing solution has been an incredible catapult for their partner studios. We look forward to seeing how AppOnboard Studio will continue to improve user discovery in their games and provide greater access to actual trial experiences of their highly anticipated new launches.”
Interactive ads have fast become a staple in mobile games — they naturally coexist in the same space. And as more free-to-play mobile games move toward interactivity in advertisements, Rogue Games’ partnership enables partnered developers to release games with these functions built in, rather than having to go through a third-party advertising platform.
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